THE VISION BEHIND THE FOUNDER SHIFT™
A legacy built on behavioral realignment and strategic operational clarity.
The Founder Shift™ was born from years of consulting work where strategy alone wasn’t enough. This is where we name the principles that guide the work — the lens we use to look at your business, your role as a founder, and the deeper patterns that can keep even the best strategy from becoming consistent action.
THE PROBLEM WASN’T ALWAYS A LACK OF STRATEGY
But I began noticing that sometimes the founder already knew what needed to happen. The obstacle was not information. It was the deeper pattern underneath the decision.
The Principles of The Founder Shift™: Aligning Vision with Intentional Action
- If your margins are wrong, we need to fix the margins.
- If your pricing model does not work, we need to change the pricing.
- If you have the wrong person in the wrong role, we need to address the team.
ABOUT JENEÉ RICK
Sometimes knowing what needs to change isn’t enough to change it.
I’m Jeneé Rick — entrepreneur, business strategist, certified hypnotherapist, and creator of The Founder Shift™.
The Founder Shift grew out of something I kept seeing in my consulting work. I would come into a business, conduct an audit, look at the numbers, the team, the sales process, the structure, the founder’s role, and where the company was trying to go.
We could identify the issue together. The founder could understand it. They could even agree completely with what needed to change. And yet, months later, I would see the same pattern show up again. That changed the way I thought about business consulting.
- Sometimes it was delegation.
- Sometimes it was pricing.
- Sometimes it was a founder who had built a team but still needed to control every decision.
- Sometimes it was fear around growth, visibility, money, leadership, or letting go of the way the business had always been run.
FROM BUSINESS CONSULTING TO THE FOUNDER SHIFT™
I did not want to simply identify the block anymore. I wanted to help founders understand where it was coming from and create an opportunity to change the pattern beneath it. The work begins with the business itself — an audit of where the company is today.
WHERE ARE YOU NOW — AND WHO ARE YOU BECOMING?
"Sometimes the life or company we are still trying to maintain was built around a version of ourselves that no longer exists."
We define your current values and examine whether your operation is still aligned with who you are. priorities change. Businesses change. We clarify where you are now to see the behavioral gap.
FINDING THE BLOCK BENEATH THE BLOCK
This is where hypnotherapy becomes part of the process. Using the Krasner Method, we explore subconscious patterns contributing to identified behaviors. We do not assume; we find out what is actually Stopping you.
WHY THE FOUNDER SHIFT IS DIFFERENT
I still believe deeply in business strategy. Hypnotherapy does not replace a sound business model or build your organizational chart. But when the strategy is clear and the founder struggles to execute, we look at the entire system: The business, the founder, and the pattern beneath the behavior.
Our commitment is to the Founder Shift™—a transformational journey designed to elevate your future. We provide the strategic clarity and artisanal precision needed to overcome obstacles and lead with confidence in an ever-evolving world.